What’s in a Name? Why We’re Rebranding and What it Means to You…

11 February 2021

After more than 20 years as Start IT Consulting, we’ve re-branded. Business Addition has been many years in the making and is the culmination of our vision to offer more for our clients. 

Two decades supporting local businesses has taught us a lot about what a business owner needs and, as technology is constantly changing, so too are those needs. 

Our team is still here to take care of your Bookkeeping requirements and be your trusted business advisors.

We are still the same dependable staff and company, but we are taking this opportunity to evolve our brand to better represent the progression we have made in how we support our clients. 

What has changed? 

While our focus on providing essential business support services and quality bookkeeping hasn’t changed, the way we support clients over the years has. 

We have become, what we consider, a single point of contact for many clients with advice and direction on a range of topics that affect the way they do business. 

As part of our growing focus on holistic business support and development, we’re increasing the services available to clients through collaborative advisory support.  

What we don’t cover, someone else does and part of our service is to offer our clients the information and direction they seek to ensure their business thrives. 

Another area of the business that continues to evolve is how we relay useful information to clients to help keep businesses moving forward.

As part of our transition into Business Addition, our comprehensive service will include support via digital platforms in the way of newsletters, blogs, insightful tips and other essential business ideas and learnings. 

What the changes look like? 

With our rebranding comes a whole new look. You’ll notice our re-designed logo, a fresh new website and increased efficiencies throughout our digital presence. 

Rest assured, our dedication to clients, flexibility to adapt to the needs of each individual business and our commitment to personalised service remains as much a focus now as it ever was. 

We look forward to having you with us on this exciting journey. – Heather Sanders and the Business Addition Team.